Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87B4E5
RGB
135, 180, 229
HSL
211, 64%, 71%
HSB
211, 41%, 90%
CMYK
41, 21, 0, 10
LAB
71, -6, -30
LCH
71, 30, 258
OKLCH
0.76, 0.09, 251
XYZ
40, 43, 80
LUV
71, -23, -46
HWB
211, 53%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.