Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87B5FA
RGB
135, 181, 250
HSL
216, 92%, 75%
HSB
216, 46%, 98%
CMYK
46, 28, 0, 2
LAB
72, -2, -40
LCH
72, 40, 267
OKLCH
0.77, 0.11, 258
XYZ
44, 45, 97
LUV
72, -23, -63
HWB
216, 53%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.