Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87B8CD
RGB
135, 184, 205
HSL
198, 41%, 67%
HSB
198, 34%, 80%
CMYK
34, 10, 0, 20
LAB
72, -13, -16
LCH
72, 21, 231
OKLCH
0.76, 0.06, 226
XYZ
38, 44, 64
LUV
72, -24, -23
HWB
198, 53%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.