Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87B8D7
RGB
135, 184, 215
HSL
203, 50%, 69%
HSB
203, 37%, 84%
CMYK
37, 14, 0, 16
LAB
72, -11, -21
LCH
72, 24, 243
OKLCH
0.76, 0.07, 237
XYZ
39, 44, 71
LUV
72, -24, -31
HWB
203, 53%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.