Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87BAD0
RGB
135, 186, 208
HSL
198, 44%, 67%
HSB
198, 35%, 82%
CMYK
35, 11, 0, 18
LAB
73, -13, -17
LCH
73, 21, 232
OKLCH
0.76, 0.06, 227
XYZ
39, 45, 66
LUV
73, -25, -24
HWB
198, 53%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.