Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87BAD4
RGB
135, 186, 212
HSL
200, 47%, 68%
HSB
200, 36%, 83%
CMYK
36, 12, 0, 17
LAB
73, -13, -19
LCH
73, 23, 236
OKLCH
0.76, 0.07, 231
XYZ
39, 45, 69
LUV
73, -25, -27
HWB
200, 53%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.