Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87BBE0
RGB
135, 187, 224
HSL
205, 59%, 70%
HSB
205, 40%, 88%
CMYK
40, 17, 0, 12
LAB
73, -11, -24
LCH
73, 27, 246
OKLCH
0.77, 0.08, 240
XYZ
41, 46, 77
LUV
73, -26, -36
HWB
205, 53%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.