Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87BBFF
RGB
135, 187, 255
HSL
214, 100%, 76%
HSB
214, 47%, 100%
CMYK
47, 27, 0, 0
LAB
74, -4, -39
LCH
74, 40, 264
OKLCH
0.78, 0.11, 255
XYZ
46, 48, 101
LUV
74, -25, -63
HWB
214, 53%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.