Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87C2FB
RGB
135, 194, 251
HSL
209, 94%, 76%
HSB
209, 46%, 98%
CMYK
46, 23, 0, 2
LAB
76, -8, -35
LCH
76, 36, 256
OKLCH
0.80, 0.10, 248
XYZ
47, 51, 99
LUV
76, -28, -54
HWB
209, 53%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.