Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87CBE4
RGB
135, 203, 228
HSL
196, 63%, 71%
HSB
196, 41%, 89%
CMYK
41, 11, 0, 11
LAB
78, -18, -20
LCH
78, 26, 228
OKLCH
0.81, 0.08, 223
XYZ
45, 53, 81
LUV
78, -32, -28
HWB
196, 53%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.