Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87CEE1
RGB
135, 206, 225
HSL
193, 60%, 71%
HSB
193, 40%, 88%
CMYK
40, 8, 0, 12
LAB
79, -20, -17
LCH
79, 26, 221
OKLCH
0.81, 0.08, 217
XYZ
46, 55, 79
LUV
79, -33, -23
HWB
193, 53%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.