Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87CEE7
RGB
135, 206, 231
HSL
196, 67%, 72%
HSB
196, 42%, 91%
CMYK
42, 11, 0, 9
LAB
79, -18, -20
LCH
79, 27, 227
OKLCH
0.81, 0.08, 222
XYZ
46, 55, 84
LUV
79, -33, -28
HWB
196, 53%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.