Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87D7FF
RGB
135, 215, 255
HSL
200, 100%, 76%
HSB
200, 47%, 100%
CMYK
47, 16, 0, 0
LAB
82, -18, -28
LCH
82, 33, 238
OKLCH
0.84, 0.10, 231
XYZ
52, 61, 104
LUV
82, -36, -41
HWB
200, 53%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.