Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
882A09
RGB
136, 42, 9
HSL
16, 88%, 28%
HSB
16, 93%, 53%
CMYK
0, 69, 93, 47
LAB
32, 40, 41
LCH
32, 57, 46
OKLCH
0.43, 0.13, 37
XYZ
11, 7, 1
LUV
32, 74, 25
HWB
16, 4%, 47%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.