Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88ABE4
RGB
136, 171, 228
HSL
217, 63%, 71%
HSB
217, 40%, 89%
CMYK
40, 25, 0, 11
LAB
69, -1, -33
LCH
69, 33, 267
OKLCH
0.74, 0.09, 260
XYZ
39, 40, 79
LUV
69, -19, -52
HWB
217, 53%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.