Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88BBF4
RGB
136, 187, 244
HSL
212, 83%, 75%
HSB
212, 44%, 96%
CMYK
44, 23, 0, 4
LAB
74, -6, -34
LCH
74, 35, 260
OKLCH
0.78, 0.10, 252
XYZ
44, 47, 92
LUV
74, -25, -53
HWB
212, 53%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.