Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88BBFB
RGB
136, 187, 251
HSL
213, 93%, 76%
HSB
213, 46%, 98%
CMYK
46, 25, 0, 2
LAB
74, -5, -37
LCH
74, 38, 263
OKLCH
0.78, 0.11, 255
XYZ
45, 48, 98
LUV
74, -25, -59
HWB
213, 53%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.