Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88BCD0
RGB
136, 188, 208
HSL
197, 43%, 67%
HSB
197, 35%, 82%
CMYK
35, 10, 0, 18
LAB
73, -14, -16
LCH
73, 21, 229
OKLCH
0.77, 0.06, 224
XYZ
40, 46, 66
LUV
73, -26, -22
HWB
197, 53%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.