Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88BFFE
RGB
136, 191, 254
HSL
212, 98%, 76%
HSB
212, 46%, 100%
CMYK
46, 25, 0, 0
LAB
75, -6, -37
LCH
75, 38, 261
OKLCH
0.79, 0.11, 252
XYZ
47, 50, 101
LUV
75, -27, -59
HWB
212, 53%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.