Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88CADA
RGB
136, 202, 218
HSL
192, 53%, 69%
HSB
192, 38%, 85%
CMYK
38, 7, 0, 15
LAB
77, -19, -15
LCH
77, 24, 219
OKLCH
0.80, 0.07, 215
XYZ
44, 53, 74
LUV
77, -31, -20
HWB
192, 53%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.