Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88CAEB
RGB
136, 202, 235
HSL
200, 71%, 73%
HSB
200, 42%, 92%
CMYK
42, 14, 0, 8
LAB
78, -15, -23
LCH
78, 28, 237
OKLCH
0.81, 0.08, 231
XYZ
46, 53, 86
LUV
78, -31, -34
HWB
200, 53%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.