Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88CAEF
RGB
136, 202, 239
HSL
202, 76%, 74%
HSB
202, 43%, 94%
CMYK
43, 15, 0, 6
LAB
78, -15, -25
LCH
78, 29, 240
OKLCH
0.81, 0.08, 234
XYZ
47, 54, 90
LUV
78, -31, -38
HWB
202, 53%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.