Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88CBDE
RGB
136, 203, 222
HSL
193, 57%, 70%
HSB
193, 39%, 87%
CMYK
39, 9, 0, 13
LAB
78, -18, -17
LCH
78, 25, 222
OKLCH
0.80, 0.07, 218
XYZ
45, 53, 77
LUV
78, -32, -23
HWB
193, 53%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.