Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88D2ED
RGB
136, 210, 237
HSL
196, 74%, 73%
HSB
196, 43%, 93%
CMYK
43, 11, 0, 7
LAB
80, -19, -21
LCH
80, 28, 228
OKLCH
0.82, 0.08, 223
XYZ
48, 57, 89
LUV
80, -34, -30
HWB
196, 53%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.