Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88D5F3
RGB
136, 213, 243
HSL
197, 82%, 74%
HSB
197, 44%, 95%
CMYK
44, 12, 0, 5
LAB
81, -19, -23
LCH
81, 30, 230
OKLCH
0.83, 0.09, 225
XYZ
50, 59, 94
LUV
81, -35, -33
HWB
197, 53%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.