Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
88DEFD
RGB
136, 222, 253
HSL
196, 97%, 76%
HSB
196, 46%, 99%
CMYK
46, 12, 0, 1
LAB
84, -21, -24
LCH
84, 32, 228
OKLCH
0.86, 0.09, 223
XYZ
54, 65, 103
LUV
84, -39, -34
HWB
196, 53%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.