Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
891304
RGB
137, 19, 4
HSL
7, 94%, 28%
HSB
7, 97%, 54%
CMYK
0, 86, 97, 46
LAB
30, 48, 41
LCH
30, 63, 41
OKLCH
0.41, 0.15, 31
XYZ
11, 6, 1
LUV
30, 87, 21
HWB
7, 2%, 46%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.