Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
892100
RGB
137, 33, 0
HSL
14, 100%, 27%
HSB
14, 100%, 54%
CMYK
0, 76, 100, 46
LAB
31, 43, 44
LCH
31, 62, 45
OKLCH
0.42, 0.14, 36
XYZ
11, 6, 1
LUV
31, 81, 25
HWB
14, 0%, 46%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.