Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
893D00
RGB
137, 61, 0
HSL
27, 100%, 27%
HSB
27, 100%, 54%
CMYK
0, 55, 100, 46
LAB
36, 31, 47
LCH
36, 56, 56
OKLCH
0.45, 0.12, 50
XYZ
12, 9, 1
LUV
36, 62, 32
HWB
27, 0%, 46%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.