Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
899BB8
RGB
137, 155, 184
HSL
217, 25%, 63%
HSB
217, 26%, 72%
CMYK
26, 16, 0, 28
LAB
63, -2, -17
LCH
63, 17, 265
OKLCH
0.69, 0.05, 260
XYZ
31, 32, 50
LUV
63, -11, -26
HWB
217, 54%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.