Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
899EBF
RGB
137, 158, 191
HSL
217, 30%, 64%
HSB
217, 28%, 75%
CMYK
28, 17, 0, 25
LAB
64, -2, -20
LCH
64, 20, 265
OKLCH
0.69, 0.05, 259
XYZ
32, 34, 54
LUV
64, -12, -30
HWB
217, 54%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.