Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89AFBC
RGB
137, 175, 188
HSL
195, 28%, 64%
HSB
195, 27%, 74%
CMYK
27, 7, 0, 26
LAB
69, -11, -11
LCH
69, 16, 225
OKLCH
0.73, 0.05, 221
XYZ
35, 40, 53
LUV
69, -20, -15
HWB
195, 54%, 26%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.