Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89B1E5
RGB
137, 177, 229
HSL
214, 64%, 72%
HSB
214, 40%, 90%
CMYK
40, 23, 0, 10
LAB
71, -4, -31
LCH
71, 31, 263
OKLCH
0.75, 0.09, 255
XYZ
40, 42, 80
LUV
71, -21, -48
HWB
214, 54%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.