Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89B2E2
RGB
137, 178, 226
HSL
212, 61%, 71%
HSB
212, 39%, 89%
CMYK
39, 21, 0, 11
LAB
71, -5, -29
LCH
71, 29, 260
OKLCH
0.75, 0.08, 253
XYZ
40, 43, 78
LUV
71, -21, -45
HWB
212, 54%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.