Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89B6CA
RGB
137, 182, 202
HSL
198, 38%, 66%
HSB
198, 32%, 79%
CMYK
32, 10, 0, 21
LAB
71, -12, -15
LCH
71, 19, 232
OKLCH
0.75, 0.06, 227
XYZ
38, 43, 62
LUV
71, -23, -21
HWB
198, 54%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.