Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89B6EF
RGB
137, 182, 239
HSL
214, 76%, 74%
HSB
214, 43%, 94%
CMYK
43, 24, 0, 6
LAB
72, -4, -34
LCH
72, 34, 262
OKLCH
0.77, 0.10, 255
XYZ
43, 45, 88
LUV
72, -23, -53
HWB
214, 54%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.