Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89B7BF
RGB
137, 183, 191
HSL
189, 30%, 64%
HSB
189, 28%, 75%
CMYK
28, 4, 0, 25
LAB
71, -14, -9
LCH
71, 17, 213
OKLCH
0.75, 0.05, 209
XYZ
37, 43, 56
LUV
71, -23, -12
HWB
189, 54%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.