Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89B8CA
RGB
137, 184, 202
HSL
197, 38%, 66%
HSB
197, 32%, 79%
CMYK
32, 9, 0, 21
LAB
72, -13, -14
LCH
72, 19, 228
OKLCH
0.76, 0.06, 224
XYZ
38, 44, 62
LUV
72, -24, -20
HWB
197, 54%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.