Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89B9DB
RGB
137, 185, 219
HSL
205, 53%, 70%
HSB
205, 37%, 86%
CMYK
37, 16, 0, 14
LAB
73, -10, -23
LCH
73, 25, 246
OKLCH
0.76, 0.07, 240
XYZ
40, 45, 74
LUV
73, -24, -33
HWB
205, 54%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.