Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BADE
RGB
137, 186, 222
HSL
205, 56%, 70%
HSB
205, 38%, 87%
CMYK
38, 16, 0, 13
LAB
73, -10, -24
LCH
73, 26, 247
OKLCH
0.77, 0.07, 241
XYZ
41, 46, 76
LUV
73, -24, -35
HWB
205, 54%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.