Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BAE5
RGB
137, 186, 229
HSL
208, 64%, 72%
HSB
208, 40%, 90%
CMYK
40, 19, 0, 10
LAB
73, -9, -27
LCH
73, 28, 252
OKLCH
0.77, 0.08, 246
XYZ
42, 46, 81
LUV
73, -24, -41
HWB
208, 54%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.