Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BBC4
RGB
137, 187, 196
HSL
189, 33%, 65%
HSB
189, 30%, 77%
CMYK
30, 5, 0, 23
LAB
73, -15, -10
LCH
73, 18, 213
OKLCH
0.76, 0.05, 210
XYZ
38, 45, 59
LUV
73, -25, -13
HWB
189, 54%, 23%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.