Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BBF2
RGB
137, 187, 242
HSL
211, 80%, 74%
HSB
211, 43%, 95%
CMYK
43, 23, 0, 5
LAB
74, -6, -33
LCH
74, 34, 259
OKLCH
0.78, 0.10, 251
XYZ
44, 47, 91
LUV
74, -25, -51
HWB
211, 54%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.