Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BBF3
RGB
137, 187, 243
HSL
212, 82%, 75%
HSB
212, 44%, 95%
CMYK
44, 23, 0, 5
LAB
74, -6, -34
LCH
74, 34, 260
OKLCH
0.78, 0.10, 252
XYZ
44, 47, 92
LUV
74, -25, -52
HWB
212, 54%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.