Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BBF6
RGB
137, 187, 246
HSL
212, 86%, 75%
HSB
212, 44%, 96%
CMYK
44, 24, 0, 4
LAB
74, -5, -35
LCH
74, 35, 261
OKLCH
0.78, 0.10, 253
XYZ
45, 48, 94
LUV
74, -25, -55
HWB
212, 54%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.