Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BCC0
RGB
137, 188, 192
HSL
184, 30%, 65%
HSB
184, 29%, 75%
CMYK
29, 2, 0, 25
LAB
73, -17, -8
LCH
73, 18, 205
OKLCH
0.76, 0.05, 202
XYZ
38, 45, 57
LUV
73, -25, -9
HWB
184, 54%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.