Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BCD9
RGB
137, 188, 217
HSL
202, 51%, 69%
HSB
202, 37%, 85%
CMYK
37, 13, 0, 15
LAB
73, -12, -20
LCH
73, 24, 240
OKLCH
0.77, 0.07, 234
XYZ
41, 46, 72
LUV
73, -25, -30
HWB
202, 54%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.