Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BDE5
RGB
137, 189, 229
HSL
206, 64%, 72%
HSB
206, 40%, 90%
CMYK
40, 17, 0, 10
LAB
74, -10, -26
LCH
74, 28, 249
OKLCH
0.78, 0.08, 242
XYZ
43, 47, 81
LUV
74, -26, -39
HWB
206, 54%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.