Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BDF5
RGB
137, 189, 245
HSL
211, 84%, 75%
HSB
211, 44%, 96%
CMYK
44, 23, 0, 4
LAB
75, -7, -34
LCH
75, 34, 259
OKLCH
0.78, 0.10, 251
XYZ
45, 48, 93
LUV
75, -26, -52
HWB
211, 54%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.