Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89BEF7
RGB
137, 190, 247
HSL
211, 87%, 75%
HSB
211, 45%, 97%
CMYK
45, 23, 0, 3
LAB
75, -7, -34
LCH
75, 35, 259
OKLCH
0.79, 0.10, 251
XYZ
46, 49, 95
LUV
75, -26, -53
HWB
211, 54%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.